A clearer way to talk about your product
Good positioning starts with clear choices.
Who is it for? What do they do today? Why choose you? Turn those decisions into a statement your team can use—and a message you can test.
Your words. A useful structure. Free, with no account.
The starting point
“A better way for teams to track bugs.”
The decisions that sharpen it
- Audience
- Small software teams handling customer-reported bugs.
- Alternative
- A shared spreadsheet and scattered chat threads.
- Useful difference
- The customer report stays linked to its resolution.
Know which customers to notify when a bug is fixed.
A homepage message based on those choices.
01 / Decide
Start with the customer
Choose an audience, an important problem and a realistic alternative before polishing the sentence.
02 / Draft
Give the choices a structure
Use a template or the free builder to make the tradeoffs visible. Keep the wording yours.
03 / Test
Find out what holds up
Ask customers about their actual work. Revise the assumptions when the evidence disagrees.
The learning collection
Less jargon. More useful decisions.
Practical guide · 6 min read
Write a positioning statement you can test
Make the audience, alternative and value decisions before you fill the blanks.
Read the guide →The essentials · 3 min read
Positioning, value proposition, or tagline?
Three different jobs. One worked example to make the distinction clear.
Read the guide →Worked example · 4 min read
From a rough software idea to a clear message
Follow a fictional bug handoff tool from broad idea to draft and homepage copy.
Read the guide →Make a working draft
A blank page is optional.
Product Statement Builder turns your answers into a structured draft. Compare alternatives or focus on customer needs, then copy the text, share a link, or export a card.
Use the draft to agree on what to test with customers.