What competitor or alternative should this compare against?
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Product Statement Builder
Make your positioning choices explicit. Fill in your own words, review the draft, then copy or share it with your team.
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0 of 7 fields filled · Your draft
Who is your product for?
What does this audience need to do?
What is your product or service name?
What category should people place your product in?
What useful outcome does your product help customers achieve?
What useful difference can you demonstrate against that alternative?
Your working draft
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Bold text comes from your answers.
Product StatementCompare · Working draft
[Product name] is [Category] for [Audience]. [Audience need]. [Value promise]. It offers an alternative to [Alternative or competitor]. [Key difference].
A draft to test with customers · productstatement.com
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Draft checks
7 fields remaining for compare alternatives.
Missing: AudienceMissing: Audience needMissing: Product nameMissing: CategoryMissing: Value promiseMissing: Alternative or competitorMissing: Key difference
A complete worksheet is a working hypothesis. Check the audience, alternative and promised outcome with prospective customers before using the draft as established positioning. Editing happens in your browser; keep a copy before closing this page.