What competitor or alternative should this compare against?
Product Statement Builder
Draft a clear product positioning statement in minutes for free using structured prompts. Keep your wording intact and export as text or a shareable card.
AudienceAudience needProduct nameCategoryValue promiseAlternative or competitorKey difference
target customer/audience
Who is the specific audience this positioning is for?
audience need your product addresses
What urgent need, problem, or job-to-be-done does this audience have?
name of your product/service
What is your product or service name?
define product category
What category should people place your product in?
how does your product solve your customer's need in a sentence?
How does your product solve that need in plain language?
competitor
how is your product different from the competition?
What is the strongest reason you are better or different?
Statement Preview
Compare yourself to a competitor
Product name is for Audience who Audience need. It is a Category that Value promise. Unlike Alternative or competitor, our product Key difference.
Made with Product Statement Builder at https://productstatement.com
Completion checks
7 required fields remaining for compare yourself to a competitor.
Missing: AudienceMissing: Audience needMissing: Product nameMissing: CategoryMissing: Value promiseMissing: Alternative or competitorMissing: Key difference
When to use this
Use this tool when you need a fast first draft for messaging workshops, launch planning, homepage positioning, or team alignment around audience, need, value, and differentiation.
Tips for stronger output
- Be specific about the audience segment, not a broad market.
- Write the need as a concrete pain or job-to-be-done.
- Describe the differentiation against realistic alternatives.
Continue with the how-to guide, browse examples, or use the template.