Product Positioning Statement Examples
These are the same examples used by the builder presets across competitor-comparison and customer-focused modes. Use them as references for structure and specificity, then adapt wording for your own audience and category.

Compare Yourself To A Competitor

Product Statement Builder

free guided positioning worksheet

Product Statement Builder is for product marketers and founders who need a fast way to draft clear positioning statements and share them easily. It is a free guided positioning worksheet that turns blank prompts into a structured product statement using your own inputs. Unlike generic AI text generators and blank documents, our product keeps your wording intact and lets you copy text or export a shareable statement card.

Slack

team collaboration platform

Slack is for cross-functional teams who need faster internal communication and fewer status meetings. It is a team collaboration platform that keeps conversations, files, and decisions in one searchable place. Unlike email threads and disconnected chat tools, our product connects channels, workflows, and integrations in real time.

Notion

all-in-one productivity workspace

Notion is for knowledge workers and startups who need one workspace for docs, projects, and team knowledge. It is a all-in-one productivity workspace that combines notes, wikis, and project tracking without switching apps. Unlike separate tools for docs, tasks, and databases, our product offers flexible building blocks teams can tailor to any workflow.

Spotify

music streaming service

Spotify is for music listeners who want instant access to personalized audio anywhere. It is a music streaming service that delivers curated playlists and recommendations based on listening behavior. Unlike buying individual tracks or static music libraries, our product continuously personalizes discovery with data-driven recommendations.

Uber

ride-hailing marketplace

Uber is for urban commuters who need reliable transportation on demand without owning a car. It is a ride-hailing marketplace that matches riders with nearby drivers in minutes through a mobile app. Unlike traditional taxi dispatch and street hails, our product provides transparent ETAs, in-app payments, and scalable availability.

Airbnb

online accommodation marketplace

Airbnb is for travelers seeking local stays who want more flexible and authentic lodging options. It is a online accommodation marketplace that connects guests with unique homes and experiences worldwide. Unlike standardized hotel-only booking options, our product unlocks host-led inventory and community trust signals at scale.

Focus On Customer

Product Statement Builder

free guided positioning worksheet

For product marketers and founders, Product Statement Builder is the free guided positioning worksheet that will turn blank prompts into structured positioning statements quickly so they can share clear product messaging with confidence in minutes.

QuickBooks

accounting software

For small business owners, QuickBooks is the accounting software that will organize expenses and bookkeeping in one place so they can track cash flow accurately and make better financial decisions.

Loom

async video messaging platform

For remote teams, Loom is the async video messaging platform that will explain updates without scheduling more meetings so they can share context faster and keep projects moving across time zones.

Klaviyo

email and SMS marketing platform

For growing ecommerce brands, Klaviyo is the email and SMS marketing platform that will send relevant campaigns based on customer behavior so they can increase repeat purchases with personalized lifecycle messaging.